Mobile Marketing - the New Connection Currency |
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| Event Details: |
Event Description:
The New Connection Currency.
Mobile broadband is no longer about simply deploying wireless networks and attempting to charge users for access; it's about knowing where users connect, what devices they're connecting with and monetizing them with location-aware advertising. Some of the elements we'll explore are the three flavors of mobile advertising, unique wi-fi approaches, the ability to target a users device (iPhone, PC Notebook, PC Gaming devices [Sony PSP]), and the ability to target a user demographic.
Join PAF and Kevin McKenzie for a lively discussion on this frontier. Kevin is a pioneer of media and online commerce. His experience as Vice President at CNET Networks Shopping Services included work on CNET, ZDNET Shopper, and mySimon.
Stay connected to the PAF website for panel additions. |
| Event Date: |
January 9, 2008 |
| Event Time: |
11:30am |
| Location: |
EcoTrust
721 NW 9th Avenue |
| Tickets: |
PAF Members $40
PAF Non-Members $55 |
| Phone: |
503-224-2623 |
| Email: |
jamie@portlandadfed.com |
| Website: |
http://portlandadfed.eroi.com |
| Online Reg. Closes: |
Tue, Jan 8, 2008 11:59 PM PST |
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